Google disables RCS ads in India after brands bombard users with ads, Telecom News, ET Telecom

New Delhi: After several companies and brands abused the RCS (Rich Communication Services) feature of Google Messages in India to bombard users with several ads without their consent, the tech company decided to disable the RCS ads feature in the country.

According to The Verge, Google has confirmed that it has disabled the feature in India.

“We are aware that some companies are abusing our anti-spam policies to send promotional messages to users in India. We are disabling this feature in India as we work with the industry to improve user experience,” said one. company spokesperson in a statement. statement late Wednesday.

Last month, several users took to social media platforms to say that RCS ads in Google Messages appeared to come from “Verified Business” accounts and that the frequency of such ads has increased over the past few months in the country.

Users reported a deluge of ads, mostly related to personal loans, gaming companies and life insurance.

Several reports indicate that the issue has been around for about a year and that “complaints seem to overwhelmingly come from India-based users.”

“The trend initially exploded with Kotak Mahindra Bank, Bajaj Finserv, Buddy Loan and PolicyBazaar proving to be the biggest offenders,” according to reports.

While several brands around the world use messaging apps and text messages to advertise new products, these ads shown in India “are not necessarily the result of a user’s shopping activity”, note the reports.

RCS upgrades SMS with branding, rich media, interactivity and analytics. With RCS, businesses can bring branded, interactive mobile experiences directly to the default messaging app.

According to Google, millions of businesses rely on SMS to communicate with mobile consumers.

RCS Business Messaging upgrades SMS with branding, rich media, interactivity and analytics. With RCS, businesses can bring branded, interactive mobile experiences directly to the native Android messaging app.

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