Grammy-winning director Alan Ferguson creates new credit and personal finance ads

Hot off the heels of winning a Grammy for directing Jon Batisteit’s freedom, Alain Ferguson shares her personal finance story in a series of new advertisements created for Self Financial.

As part of Ferguson’s partnership with Self Financial, the credit creation platform that works to increase economic inclusion and financial resilience, the award-winning director is able to share his passion for financial management.

Ferguson has spent his life avoiding debt and credit, often working with cash even after building a successful career as a music video director. However, he learned that credit and debt are the building blocks of personal finance, often dictating where people live, the cost of a loan, and even where people work.

“The current situation for many people is that a lack of financial literacy, education and support is leading to a famine of opportunity,” Ferguson told BLACK ENTERPRISE.

“It’s important, but credit can make people’s eyes shine. That’s why when we went to do this Self campaign, we knew we had to make this thing interesting. Make it something you can’t wait to do. That’s why we gave him so much joy.

Ferguson chose to partner with Self Financial to create advertisements exploring the financial dreams of real people, capturing them and elevating those dreams by leveraging Self’s credit building tools.

Ferguson only chooses projects that speak to him. Her work on these ads is part of her and Self’s mission to spread awareness of credit-building tools to remind people, especially communities of color, that they are not alone when managing their finances and create financial resilience.

“In my life before, I always followed some of my dad’s old principles: ‘Hey, if you don’t have it, don’t even spend it,'” Ferguson admitted.

“It wasn’t until maybe eight years ago that it became more relevant for me to understand. I’m like, OK, I have to understand this game. I have to master it so I can make really informed decisions. .

“Financial literacy should be part of our basic education system. Especially in middle school and high school,” FerGuson added.

“There should be all kinds of courses that are part of your curriculum. Like a semester of learning about credit. A semester on investments. A semester on the power of compound interest. So when you get out of school, you have a basic closeness and understanding of it.

“That’s the most important thing. People feel like they have no control. The system that we find ourselves in — credit is a primary tool or a primary aspect of how the system works. So if that’s the case, then we have to learn the game and what the rules of that particular game are.

Self Financial has applauded Ferguson’s advertisements and sees them as a way to connect with consumers who can benefit from their mission and services.

“At Self, we provide millions of people with the tools they need to build credit for their future. It is wonderful to work with Alan, a director who identifies with our mission and only takes on projects that resonate personally, to capture and portray the realization of the dreams of our clients and many Americans,” Brett Billicksaid the director of marketing at Self Financial.

“With these ads, we’re trying to show what’s possible when people are empowered to build credit and save,” said Brett Billick, chief marketing officer at Self Financial.

“We hope viewers see themselves reflected in these vignettes and remember that they are not alone as they navigate finances and build financial resilience.”

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